Coopetition: Winning Strategies for the 21st Century
by Said Yami, Sandro Castaldo, Giovanni Battista Dagnino, Frederic Le Roy
Edward Elgar Pub | 2010 | ISBN: 1848443218 | 264 pages | PDF | 12 MB
As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.
As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.